Google Display Network vs. Portal Takeovers for Cruise Travelers
3.2011 | North America
With so much clutter online, how can you deliver ads to the right cruise traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:
- The GDN reaches 10X more buyers than the best portal
- The GDN reaches more automotive buyers than any of the publishers’ homepages
- It also exclusively reaches over 90% of buyers that do not visit the best performing portal homepage on an average day
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