Google Display Network vs. Portal Takeovers for DIYers
6.2011 | North America
DIYers have tight-knit communities on the web. What's the smartest way to connect with them? Our Compete study reveals:
- The Google Display Network reaches 4.2x more DIYers than the top portal homepage
- 72% of DIYers can uniquely be reached via a one-day Google Display Network Blast that cannot be reached on the top portal homepages
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Display Ad Experiments
Do users convert more after being exposed to display ads? We ran 25 DoubleClick for Advertisers (DFA) experiments to find out. Test groups were exposed to display ads in 25 experiments and compared to control groups not exposed. On average, ...
Groupon's Success with Google Display
With help from a high-performing campaign on the Google Display Network, Groupon expanded from being in one city to 43 countries in less than 3 years.
Display Campaign Optimizer
An auto-optimization tool that automatically manages targeting and bidding for campaigns on the Google Display Network.