Google Display Network vs. Portal Takeovers for DIYers
6.2011 | North America
DIYers have tight-knit communities on the web. What's the smartest way to connect with them? Our Compete study reveals:
- The Google Display Network reaches 4.2x more DIYers than the top portal homepage
- 72% of DIYers can uniquely be reached via a one-day Google Display Network Blast that cannot be reached on the top portal homepages
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