Google Display Network vs. Portal Takeovers for Luxury Car Consumers
6.2011 | North America
The elite audience of luxury car customers can be difficult to target. Compete investigated how effective the Google Display Network is at pinpointing them:
- The Google Display Network reaches 4x more luxury vehicle shoppers than the top portal homepage
- The Google Display Network exclusively reaches over 35% of luxury vehicle shoppers that do not visit the top performing portal homepage
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