How Consumers Shop for Hand Bags
1.2009 | North America
The Internet is a valuable tool in helping women navigate the complicated handbag retail market. This study with OTX found:
- 50% of women shopping for handbags both online and offline use the Internet to help make a decision
- 35% of women handbag shoppers cite the Internet as the most likely advertising channel to help their decision
- Of all online ads, search engine listings rank above e-mail offers and online ads as the most influential
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