Impact of Multiple YouTube Homepage Ads for Renault

5.2011 | EMEA

Renault ran three YouTube homepage ads on three consecutive Mondays in March 2011 to revive its 'Va Va Voom' slogan. We worked with GFK to quantify the success of the campaign:

  • The three homepage ads had a combined reach of 7.6% of the online population
  • The campaign delivered an incremental reach of 3.5% of the top TV campaign
  • 47% of those reached by the ads did not have any contact with the TV campaign
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