Impact of Online Advertising on Consumer Packaged Goods (CPG) Sales: Germany
3.2011 | EMEA
This study will help you to understanding the role of online advertising in the media mix and evaluate its impact on offline (in store) sales for consumer packaged goods (CPG) in Germany. Google has analysed 92 cross media case studies to bring you these results.
Key findings:
- With online marketing, advertisers can reach their target audience effectively. YouTube in particular adds significant incremental reach.
- Online advertising drives offline sales – YouTube and SEM have a higher sales impact than traditional media.
- As a result, online advertising is very efficient - the ROI for YouTube and SEM is much higher than for any other media channel.
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