Increase Brand Favourability with Promoted Videos

8.2010 | EMEA

Have you ever noticed the sponsored video ads that appear alongside YouTube search results? We partnered with Decipher to understand what kind of impact these promoted videos have on branding for advertisers:

  • 77% of users recall the YouTube ad if they have clicked on it. More than 23% of them recall the ad even without having to click
  • A promoted video impression can increase unaided brand awareness by 3x
  • A YouTube promoted video ad can increase purchase intent by 34%
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