Inside Look at Boomer Healthcare Consumers

9.2010 | North America

As the boomer generation approaches 65, the way in which they research healthcare for themselves and loved ones is proving to be uniquely tech-savvy:

Boomers are just as active in searching online for healthcare-related information as any other adult demographic
57% have searched for health and wellness information online
They're also more likely to look up medication and treatment information for friends and loved ones

Download PPT Download PDF

Embed Study

Related Studies

Inside Look at the Beauty Boomer

As the boomer generation approaches 65, are they seeking ways to look younger or feel healthier? This ... Preview this Research Study
Inside Look at Travel Boomer Buffs

From family vacations to early-retirement trips, boomers are heavy travelers. A survey conducted with Nielsen data shows ... Preview this Research Study
Four Truths About Boomers and Media

We've all heard that boomers (age 45-65) are an extraordinarily influential demographic, but just how much? Google ... Preview this Research Study

Practical Magic

Russell Davies may be Head of Planning at Ogilvy & Mather, but he says that when it ... Read on Think Quarterly (External Site)
Following Generation Z

Ed Chi, a member of Google’s in-house research team, reveals how the behaviors of the next generation ... Read on Think Quarterly (External Site)
Power to the People

Meg Pickard turned her background as a social anthropologist into a role as the Head of Digital ... Read on Think Quarterly (External Site)

Real-Time Insights Finder

Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity ... Explore