Insights into Small Business Owners
6.2009 | North America
94% of small business owners use the web to find information related to their business. A survey study with Slack Barshinger investigated how this web-savvy segment uses online resources to run their businesses and found:
- 59% of small business owners go online at least weekly to solve a specific business problem
- 77% of small business owners use Search engines to find business suppliers
- An emerging group of small business owners are finding business value in social media
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B2C to B2B
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