Marketing Mix Evaluation for Cadbury
7.2010 | EMEA
How can you make chocolate seem even more irresistible? A media mix study conducted with Gfk found the optimal combination to get people's mouths talking and watering:
- Online channels had an impressive total reach of 30.8%
- Online provided greater reach than TV when targeting 15-34 year olds
- Two thirds of the reach of YouTube was incremental to TV
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Listerine YouTube Case Study 2011
Video case study with client testimonials from J&J, JWT & Carat on why they decided to increase their digital spend 10X and the results from their recent YouTube campaign.
Understanding the Total Marketing ROI
See how Pc City (part of the DSGi group), used Google search query volume to understand their total media and marketing effectiveness.