Marketing Mix Evaluation for Cadbury
7.2010 | EMEA
How can you make chocolate seem even more irresistible? A media mix study conducted with Gfk found the optimal combination to get people's mouths talking and watering:
- Online channels had an impressive total reach of 30.8%
- Online provided greater reach than TV when targeting 15-34 year olds
- Two thirds of the reach of YouTube was incremental to TV
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