Online Research Driving Offline Purchase for Görtz
5.2011 | EMEA
Retailers want to know about the ROPO effect: How many consumers research online and purchase offline? Görtz tested their ROPO effect with us and found:
- For every 100x coupons redeemed through the online shop, a further 51x coupons were redeemed in-store following online research
- For every €1 of sales generated online, another €0.93 of offline revenue is generated
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