PUMA Kicks Up Their Order Rate +7%
2.2012 | Global
PUMA had three goals: measure all engaging elements of their dynamic website, optimize for each key region around the world and improve ecommerce conversion rates across the board. With Viget, a Google Analytics Certified Partner, PUMA redesigned its web site and centralized the performance of its web measurement with Google Analytics. Here were the results:
- While testing its web site header, PUMA found a variation that increased online orders by 7.1%.
- PUMA more than doubled the amount of time visitors spend interacting with PUMA brand content, such as news, videos, and photos.
- Finally PUMA optimized the experience for international visitors, resulting in 47% more traffic from growing regions such as China and India.
Working with Viget and Google Analytics, PUMA has gained a detailed understanding of visitor behavior, enabling it to optimize its entire web site experience.