Renault Dacia Case Study: Spain
4.2012 | EMEA
Want to understand more about how TV and YouTube work together? This Renault Dacia case study from Spain will give you some useful insights into the media mix.
Key findings:
- YouTube reached 17% of consumers adding 4% reach to TV.
- YouTube and TV needed 13% less investment to get same reach as TV only.
- Combination of TV and YouTube has been significantly more effective than TV only in lifting spontaneous awareness, consideration and brand values of Dacia.