Renault Dacia Case Study: Spain
4.2012 | EMEA
Want to understand more about how TV and YouTube work together? This Renault Dacia case study from Spain will give you some useful insights into the media mix.
- YouTube reached 17% of consumers adding 4% reach to TV.
- YouTube and TV needed 13% less investment to get same reach as TV only.
- Combination of TV and YouTube has been significantly more effective than TV only in lifting spontaneous awareness, consideration and brand values of Dacia.