Researching and Shopping for Retail Products Online in Ukraine
6.2011 | EMEA
This study will help you understand more about how consumers in Ukraine research and purchase retail products online.
- Offline shopping is still the prevailing purchase method in the retail categories under analysis - however, visible growth potential for online in the future.
- Online research drives offline sales: online research prior to offline purchase is very popular across all categories (ROPO effect)
- In the online research process search engines (and consumer reviews) are dominant tools for starting and intensifying product research.