Rise of the Digital C-Suite
6.2009 | North America
C-level executives today have to process more information with less time. Google and Forbes Insights investigate how this elusive demographic consumes information in an increasingly digital age. Highlights include:
- The C-suite search online for information about their competitors
- 2 out of 3 C-level executives view work-related videos at least once a week
Related Studies
-
B2B Trends in Mobile and Online Video
Nothing has more access to the C-suite than a mobile phone. Google and Forbes Insights teamed up ... Preview this Research Study
-
B2B Marketing Outlook for 2010
B2B marketers are entering into a continually shifting economy. This OTX study focuses on what B2B marketers ... Preview this Research Study
Related Articles
-
Time for Change with Peter Sachse
Peter Sachse, CMO of Macy’s and CEO of macys.com, explains how the retail giant is developing a ... Read on Think Quarterly (External Site)
-
Insights with Sir Martin Sorrell
WPP Chief Executive, Sir Martin Sorrell, talks innovation in a time of anarchy, and why he can’t ... Read on Think Quarterly (External Site)
-
Innovation Spaces
Three creative companies share their workplace innovation secrets. Read on Think Quarterly (External Site)
Related Videos
-
B2C to B2B
B2C to B2B
Tom Insprucker from Schneider Electric, advises B2B marketers to find out what digital innovations work in the B2C space and adapt these strategies to a B2B space.
-
Digital Touchpoints
Digital Touchpoints
Beth Comstock, CMO of GE, explains that the proliferation of touch-points makes B2B customer relationships more relevant and intimate. For the customer, this should result in higher value and less wasted time.
Related Trends & Insights
-
Paul Gunning on Real-Time Marketing
Tribal DDB's CEO extols the virtues of marketing at speed. Read More
-
Our Mobile Planet 2012
The mobile movement is a global phenomenon with smartphone adoption increasing worldwide. Smartphones are becoming indispensable to ... Read More
-
Thinking Fast with Jet Blue’s Marty St. George
Speed is important in technology, but equally essential in business. We spoke with Marty St. George, Senior ... Read More
Related Tools & Infographics
-
Real-Time Insights Finder
Great marketing starts with greater understanding of people and their behavior. Today, search trends and online activity ... Explore