Role of Online in Financial Purchases
5.2012 | EMEA
This study will help you understand more about how consumers in Israel use various information sources, including the internet, when making finance purchases.
- The typical Israeli online user is a heavy and experienced user with at least 5 years of experience. Most of the consumers are experienced with online banking and online shopping.
- With the exception of car insurance and personal loan from credit card company, the internet has a secondary role, while the main source of information is the company representative (bank’s clerk or insurance agent.)
- Among all financial products, purchasing online is more common amongst those who purchase personal loan from credit card company (a quarter of them purchased online and half of them by phone.)