Search Ads Pause Study

7.2011 | Global

Think search ads aren’t necessary when organic presence is high? Think again. Google observed what happened to organic clicks when paid search ads were paused in over 400 accounts across four countries. Using a statistical model to estimate the incremental clicks attributable to search ads for each advertiser, we found:

  • On average, 89% of paid traffic to an advertiser’s site is lost and not recovered by organic clicks
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