The Role of Online in Buying New Cars in France
7.2011 | EMEA
This study will help you understand more about how consumers in France research buying a new automobile online.
- The most important sources for researching a new car are dealerships and search engines
- Online videos play an important role; 4-in-10 new car buyers use them
- Online sources are more influential to those that have yet to fully make up their minds
- Thanks to the proliferation of smartphones, mobile devices are becoming an important way for car buyers to conduct research.