The Role of Online in Hungarian Retail Purchases
4.2011 | EMEA
This study will help you understand the role of the internet in Hungarian retail purchases.
- Offline shopping is the prevailing purchase method in the retail categories under analysis – spread of online shopping differs per category.
- Online research drives offline sales: online research prior to offline purchase is very popular across all categories.
- Presence on search engines enables presence in the online research process and subsequently relevance for the offline purchase.