The Role of Online in Hungarian Travel Purchases
12.2011 | EMEA
This study will help you understand the role of the internet in Hungarian travel purchases.
- 84% of Hungarian onliners conducted a trip in the past 12 months. Most trips are rather short (up to 5 days.)
- When going on a trip Hungarian onliners typically stay domestic: the vast majority spend their short or holiday trips within Hungary. Accordingly the most popular travel product are accommodation bookings.
- The internet plays a major role in the pre-purchase research process: 2/3 of the travellers who made a booking informed themselves online.