The Role of Search in a Customer’s Choice of Broadband Provider

4.2010 | EMEA

Broadband shoppers research potential purchases online. Google and Nielsen studied the online search behavior of Broadband shoppers in the UK. We found:

  • Broadband shoppers carry out 4.1 searches before they purchase
  • 1/3 of broadband purchasers use generic searches, and 13% use only generic searches
  • Broadband shoppers who click on sponsored links are 1.5 times more likely to make a purchase
Download PPT Download PDF
Embed Study