The Role of Search for Home Entertainment Purchases
1.2011 | EMEA
Online research is becoming a critical component of home entertainment technology shoppers' decision-making. Google and Nielsen looked at home entertainment technology shoppers' search in Italy, a growing market. Key findings:
- Search is an important part of the customer journey, with over half using search at some point in their journey.
- Nearly two thirds for those that purchase, within this group showing a significantly increased use of search.
- Home entertainment technology shoppers who clicked on sponsored links were 30% more likely to buy