The Role of Search for Home Entertainment Purchases

1.2011 | EMEA

Online research is becoming a critical component of home entertainment technology shoppers' decision-making. Google and Nielsen looked at home entertainment technology shoppers' search in Italy, a growing market.

Key findings:

  • Search is an important part of the customer journey, with over half using search at some point in their journey.

  • Nearly two thirds for those that purchase, within this group showing a significantly increased use of search.

  • Home entertainment technology shoppers who clicked on sponsored links were 30% more likely to buy
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