The Smart Shopper

9.2010 | North America

According to a survey by Google/Ipsos/OTX, in addition to in-store components the shopping experience for millions of people now includes online and mobile elements. Among the survey's findings:

  • The Internet is a top source for shopping information for 81% of 2010 holiday shoppers, up from 76% in 2008
  • 51% of shoppers say they research online and then buy in-store
  • 70% say they've used a smartphone for information while shopping in-store
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