The YouTube Audience in Sweden
7.2011 | EMEA
This study will help you understand the YouTube audience in Sweden.
- YouTube is the leading online video site in Sweden. It is in an excellent position in terms of awareness and usage and is seen as a likable site.
- YouTube users are a valuable audience: in comparison with non-users they are a group of rather young, well educated people with comparably high income.
- YouTube users are highly engaged and digitally active – particularly in social networking, blogosphere and online gaming.