The YouTube Audience in Sweden
7.2011 | EMEA
This study will help you understand the YouTube audience in Sweden.
Key findings:
- YouTube is the leading online video site in Sweden. It is in an excellent position in terms of awareness and usage and is seen as a likable site.
- YouTube users are a valuable audience: in comparison with non-users they are a group of rather young, well educated people with comparably high income.
- YouTube users are highly engaged and digitally active – particularly in social networking, blogosphere and online gaming.
Related Studies
-
Shopping for Tech Products Online in Sweden
This study will help you understand more about how consumers in Sweden use various information sources, including ... Preview this Research Study
-
YouTube Masthead ROI in Media Mix
This study aimed to demonstrate the impact of TV and YouTube Masthead campaigns and identify synergies between ... Preview this Case Study
-
YouTube Audience Measurement: Ireland
This study will help you understand more about the YouTube audience in Ireland. Key findings: YouTube is ... Preview this Research Study
-
Our Mobile Planet: Sweden
With Sweden's smartphone penetration now at 51% and 75% of smartphone owners accessing the Internet every day ... Preview this Research Study
Related Trends & Insights
-
Better Together: YouTube and TV Ads
Do users engage with online pre-roll ads the same way they do with TV ads? Read More
Related Tools & Infographics
-
YouTube and TV are Better Together Infographic
A quick visual summary around the results of a YouTube/Ipsos study that demonstrates how recall rate for ... Explore