Understanding impact of online advertising CPG
3.2011 | EMEA
Understanding the role of online advertising in the media mix and evaluating it's impact on offline (in store) sales for consumer packaged goods (CPG). Analysis was conducted across 92 cross media case studies.
- With online marketing, advertisers can reach their target audience effectively. YouTube in particular adds significant incremental reach.
- Online advertising drives offline sales-YouTube and SEM have a higher sales impact than traditional media.
- As a result, online advertising is very efficient-the ROI for YouTube and SEM is much higher than for any other media channel.
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