Understanding the ROI of Gillette's Multimedia Campaign
5.2010 | EMEA
Gillette and Google worked together to understand the return on marketing investment of the Gillette Future Champions campaign.
- YouTube delivers 6% incremental net reach over TV.
- YouTube is highly effective in delivering against brand KPIs.
- Used together, YouTube can help double the cost efficiency of TV.
The objective of this study was to demonstrate the effect of TV and YouTube campaigns on brand ... Preview this Research Study
This Italian study will help you understand more about the impact of YouTube within the media mix. ... Preview this Research Study
PC City – the European computer superstore – increased sales 6% without any additional media expenditure by ... Preview this Case Study