videos
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John Hegarty on Technology and Creativity
Interview
John Hegarty on Technology and Creativity
John Hegarty, Founder and Worldwide Creative Director of BBH, on the inspirational qualities of new technology, and why we're only just beginning to grasp the future of digital advertising.
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A Short Guide to Online to Store
A Short Guide to Online to Store
That the vast majority of purchases still take place offline, more than nine out of 10, but that four out of 10 people prefer to ROPO – research online, purchase offline. Find out more about the customer journey from online ...
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A Short Guide to Attribution
A Short Guide to Attribution
When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers ...
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The Mobile Playbook Hangout on Air
Webinar
The Mobile Playbook Hangout on Air
Google conducted a mobile strategy panel as a Hangout on Air to complement The Mobile Playbook launch. A panel of leading mobile experts across multiple industries shared their perspectives on the 5 questions explored in The Mobile Playbook that every ...
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Brand Impressions Demo
Demo
Brand Impressions Demo
What is your brand presence online? What do people see and say about it? What’s resonating the most with people from around the world? The demo video showcases the Brand Impressions dashboard which assembles data from across Google to create ...
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YouTube Rewind 2011
Highlights
YouTube Rewind 2011
See what the world watched on YouTube in 2011 with YouTube Rewind
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Google Real-Time Insight Finder Demo Video
Demo
Google Real-Time Insight Finder Demo Video
A video to show how you can use Google's Real-Time Insights Finder to support your marketing planning process. Discover how our insights tools can be a window into the attitudes, perceptions and needs of your consumers to inform your next ...
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Re-think Mobile Marketing & Analytics with Avinash Kaushik
Webinar
Re-think Mobile Marketing & Analytics with Avinash Kaushik
Mobile devices present an incredible opportunity for companies to create truly delightful brand accretive marketing and digital existences. And it can all be supremely accountable. In this webinar playback video, Avinash Kaushik (http://www.kaushik.net/avinash) shares the best of breed mobiles marketing ...
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Listerine YouTube Case Study 2011
Case Study
Listerine YouTube Case Study 2011
Video case study with client testimonials from J&J, JWT & Carat on why they decided to increase their digital spend 10X and the results from their recent YouTube campaign.
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Search Ads Pause Video
Research
Search Ads Pause Video
A meta-study of 400+ Search Ads Pause studies shows what happens when advertisers pause their search ad campaigns.
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Global Marketing
Interview
Global Marketing
Jerry Wind of Wharton, and Board Member of the Future of Advertising Project, discusses how marketing in a global context has to first encompass effective marketing in every country you're planning to penetrate. Fundamentally, once you decide on a country, ...
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Display Ad Experiments
Research
Display Ad Experiments
Do users convert more after being exposed to display ads? We ran 25 DoubleClick for Advertisers (DFA) experiments to find out. Test groups were exposed to display ads in 25 experiments and compared to control groups not exposed. On average, ...