Cross Media / videos
How do offline and online marketing efforts work best together? That’s a critical question today for marketers who need to maximize efficiency and effectiveness of their campaigns.
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Engagement with Consumers
Interview
Engagement with Consumers
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, discusses how essential creativity is in the advertising industry.
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Relevance to the User
Interview
Relevance to the User
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about the importance for marketers to be more relevant to the user.
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Local, Social & Mobile Integration
Interview
Local, Social & Mobile Integration
In an interview, Richard Schatzberger, Co-Founder of CO: Collective, talks about the integration of local, social, and mobile is going to be key in the future of advertising.
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Creativity & Technology Merge Together
Interview
Creativity & Technology Merge Together
In an interview, Frederic Bonn, Executive Creative Director at Razorfish, talks about how crucial it is for creativity and technology to merge together.
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Changes in the Creative Process
Interview
Changes in the Creative Process
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, talks about the change in the creative process over the past few years.
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Google Creative Sandbox 2011: New York City
Highlights
Google Creative Sandbox 2011: New York City
Creative Sandbox events celebrate the intersection of creativity and technology and inspire digital possibilities.
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Connections Today
Interview
Connections Today
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about how change in society is driven by connections.
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Digital & Social are One
Interview
Digital & Social are One
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about the importance of social media in advertising strategies today.
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Creativity Today
Interview
Creativity Today
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about the mission of a creative agency today.
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The Fundamentals Stay the Same
Interview
The Fundamentals Stay the Same
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, talks about the importance of understanding the fundamentals of marketing.
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Surprises in Marketing Today
Interview
Surprises in Marketing Today
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about how he is surprised with what takes off in advertising, what doesn't and how it evolves.
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Technology is Making Magic Happen
Interview
Technology is Making Magic Happen
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about the importance of technology in making magic happen.