Cross Media / videos
How do offline and online marketing efforts work best together? That’s a critical question today for marketers who need to maximize efficiency and effectiveness of their campaigns.
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Simultaneous Usage Hypotheses
Interview
Simultaneous Usage Hypotheses
In an interview, Marty Collins, Director of Emerging Media at Microsoft, discusses hypotheses on simultaneous usage.
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Using the Right Content in the Right Place
Interview
Using the Right Content in the Right Place
In an interview, Marty Collins, Director of Emerging Media at Microsoft, talks about the importance of building content and syndicating it on the correct channel.
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Simultaneous Usage
Interview
Simultaneous Usage
In an interview, Tom Wolzien, Chairman of Wolzien LLC, talks about the importance for companies to have a strategy for simultaneous usage on multiple screens.
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4 Screens - Right Time, Right Place
Interview
4 Screens - Right Time, Right Place
In an interview, Moira Davis, Vice President of Marketing at ESPN, talks about delivering content on four screens and providing the right content to their fans based on their needs state.
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Digital for Brand Marketers
Interview
Digital for Brand Marketers
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, discusses how brand marketers can and should use digital for product launch.
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Evolution of Digital
Interview
Evolution of Digital
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, describe the evolution he's seen customers go through with digital.
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Drive Interest & Intent with Digital
Interview
Drive Interest & Intent with Digital
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, talks about the importance of sparking interest and driving intent with digital for product launches.
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Excitement of Brand Marketing Today
Interview
Excitement of Brand Marketing Today
In an interview, Karen Sauder, Industry Director, Food, Beverage and Restaurants at Google, discusses the excitement of brand marketing today and the digital opportunities to tell a brand story.
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Tracking Across Multiple Screens
Interview
Tracking Across Multiple Screens
In an interview, Avinash Kaushik, Digital Marketing Evangelist at Google, discusses the importance of utilizing multiple screens when marketing to consumers and the ability to track to the final conversion.
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Think Tech 2011 Sizzle Reel
Highlights
Think Tech 2011 Sizzle Reel
Experience the highlights of this year's Think Tech event.
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Brands & Social Participation
Interview
Brands & Social Participation
In an interview, Lucas Watson, VP, Video Online Global Sales at YouTube, discusses how the best brands are utilizing YouTube and social media.
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Think Health 2011 Sizzle Reel
Highlights
Think Health 2011 Sizzle Reel
Experience the highlights of this year's Think Health event.