Display / videos
For the last few years, Google’s been saying, “Watch This Space”! Advertisers and marketers have never had so many options and ways to engage consumers which makes for a very complex landscape to navigate.
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Display Ad Experiments
Research
Display Ad Experiments
Do users convert more after being exposed to display ads? We ran 25 DoubleClick for Advertisers (DFA) experiments to find out. Test groups were exposed to display ads in 25 experiments and compared to control groups not exposed. On average, ...
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Dale Carnegie Extends Reach with Google's Display Campaign Optimizer
Case Study
Dale Carnegie Extends Reach with Google's Display Campaign Optimizer
Over the past 100 years, Dale Carnegie Training grew from one person in New York City to a global company with franchises in 85+ countries. The company needed to find a way to extend the reach of its online campaigns ...
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Groupon's Success with Google Display
Case Study
Groupon's Success with Google Display
With help from a high-performing campaign on the Google Display Network, Groupon expanded from being in one city to 43 countries in less than 3 years.
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Animal Planet's Success With Google Display
Case Study
Animal Planet's Success With Google Display
Discovery Channel's innovative display ad campaign attracted millions of viewers for the River Monsters premiere.
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Airbnb's Success with Google Display
Case Study
Airbnb's Success with Google Display
The Google Display Network helps Airbnb grow from 1 to 80,000 worldwide rental accommodations.
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ShoeDazzle's Success with Google Display
Case Study
ShoeDazzle's Success with Google Display
To date, the Google Display Network has delivered 45% of ShoeDazzle's conversions with Google.
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Display Campaign Optimizer
Demo
Display Campaign Optimizer
An auto-optimization tool that automatically manages targeting and bidding for campaigns on the Google Display Network.
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Measurement and Display Ads
Demo
Measurement and Display Ads
There is more to this space than a click. Different campaigns objectives need different measurement. At Google, each day, we're making it easier to create, buy, and measure display ads.
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Future of Display
Interview
Future of Display
Bruce Falck, Director of Display Network, North America at Google, describes ways display can supplement search during holiday season upticks in consumer interest.
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Keyword Targeting
Interview
Keyword Targeting
Bruce Falck, , Director of Display Network, North America at Google, talks about optimizing display advertising for direct response campaigns through tactics like keyword targeting. This tactic can achieve massive scale.
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Online Display Growth
Interview
Online Display Growth
Terence Kawaja, Managing Director at GCA Savvian Advisors Agency, believes that a central driver for growth in the online display space will be standardization of metrics. Television advertisers do not argue about the value of a ratings point; online display ...
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Display Advertising
Interview
Display Advertising
Terence Kawaja, Managing Director of GCA Savvian Advisors, observes that in coming years, display will continue to be smaller than search and a fraction of television. What is learned about attribution in digital display will impact understanding of offline media.