Drive Online Conversion / videos
Optimizing online shopping conversions is key to driving revenue for many marketers. We've published the latest insights around how consumers shop online and the winning ways to drive performance to learn how to make the web work for you.
-
A Short Guide to Attribution
A Short Guide to Attribution
When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers ...
-
The E-commerce Future
Interview
The E-commerce Future
In an interview, Spencer Spinnell, Director, Emerging Platforms at Google, discusses the future of e-commerce and it's convergence with mobile.
-
ShoeDazzle's Success with Google Display
Case Study
ShoeDazzle's Success with Google Display
To date, the Google Display Network has delivered 45% of ShoeDazzle's conversions with Google.
-
e-Commerce for Retailers
Interview
e-Commerce for Retailers
Sameer Samat , Director of Product Management at Google, discusses how e-commerce has changed the way users interact with brands and interact with stores.
-
The Opportunities with e-Commerce
Interview
The Opportunities with e-Commerce
David Bell of Wharton discusses the important of e-Commerce today. He believes it's everywhere and evolving constantly, and offers possibilities for measurements, metrics, & behavioral understanding at a depth that we have never been able to reach before.
-
Esurance Mobile Search Case Study
Case Study
Esurance Mobile Search Case Study
Case study with testimonials from Esurance on click-to-call successful campaign
-
Global Digital
Interview
Global Digital
John Parker, CMO of Zurich Financial, describes his company's highly successful shift away from a classic broadcast approach toward targeted digital marketing. The global Zurich Financial Help brand crosses cultures, and digital campaigns have targeted market segments from individual consumers ...
-
Collapsed Purchase Funnel
Interview
Collapsed Purchase Funnel
Terence Kawaja, Managing Director of GCA Savvian Advisors, talks about how use of data has led to a collapse of the e-commerce purchase funnel, with retailers moving up and publishers moving down. Different kinds of companies are now competing with ...
-
Advertisers' Needs
Interview
Advertisers' Needs
Lynee Alves, Director of Online Media Sales for Apartments.com, discusses advertisers' need for direct response and converting and lead activities. The user cannot be controlled, and this is a challenge for publishers.
-
Online Publishing Trends
Interview
Online Publishing Trends
John Ebbert, Managing Editor of AdExchanger.com, describes key trends in online publishing. Demand-side platforms and ad networks will be be linked to creative, attribution across digital channels will become more precise, and robust sell-side platforms will become available.
-
Micro-Conversions
Interview
Micro-Conversions
Gary Slack, Founder, Chairman & Chief Experience Officer of Slack Barshinger, explains that the best metrics for B2B companies are micro-conversions - the steps a buyer takes along the business cycle - because most B2B sales do not happen online. ...
-
Mid-Size Marketing
Interview
Mid-Size Marketing
Max Kalehoff, VP of Marketing at Clickable and Board Member of the Future of Advertising Project with Wharton, talks about how the majority of the advertising economy in the U.S. comes from small and mid-sized businesses. These businesses care less ...