Retail / videos
Access the latest research and thoughts from leaders in the retail space. Whether your business is focused on in-store sales or online eCommerce, we provide multi-channel insights and case studies to help you evolve your retail strategy and connect with consumers in the moments that matter.
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Google Multi-Platform Case Study: Reebok & Carat
Case Study
Google Multi-Platform Case Study: Reebok & Carat
Reebok extended its video creative across all digital screens - PCs, mobile phones and tablets - to promote RealFlex, a lineup of lightweight, high-performance shoes. The result? Over 131% lift in brand response conversions, 27% higher than average video ad ...
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Groupon's Success with Google Display
Case Study
Groupon's Success with Google Display
With help from a high-performing campaign on the Google Display Network, Groupon expanded from being in one city to 43 countries in less than 3 years.
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Animal Planet's Success With Google Display
Case Study
Animal Planet's Success With Google Display
Discovery Channel's innovative display ad campaign attracted millions of viewers for the River Monsters premiere.
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Airbnb's Success with Google Display
Case Study
Airbnb's Success with Google Display
The Google Display Network helps Airbnb grow from 1 to 80,000 worldwide rental accommodations.
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ShoeDazzle's Success with Google Display
Case Study
ShoeDazzle's Success with Google Display
To date, the Google Display Network has delivered 45% of ShoeDazzle's conversions with Google.
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The Evolution of the Consumer
Interview
The Evolution of the Consumer
Kyle Keogh, Industry Director of the Technology sector at Google, discusses how the consumer has changed over time because the consumer has more choice. He recommends focusing on your consumer strategy, rather than digital, mobile or social, to get them ...
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Mobile's Importance for Retailers
Interview
Mobile's Importance for Retailers
Ramy Mora, VP of Interactive Marketing at Macy's, talks about the importance of mobile for retailers today. He discusses how it helps the retailer reach the consumer at the perfect point of interaction and allows the retailer to personalize the ...
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Good is the Enemy of Great
Interview
Good is the Enemy of Great
Brandon Proctor, VP of Marketing at Build.com, talks about how he fosters innovation at Build.com. Additionally, he discusses how they use data to create a personalized, exceptional experience to the consumer, which only provides them with information they're looking for.
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Business Growth
Interview
Business Growth
Christian Friedland, CEO & founder of Build.com, talks about the importance of internationalizing your business and how it grows over time.
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Consumer Intent
Interview
Consumer Intent
Scott Linzer, Director of SEM at AKQA, discusses the importance of understanding what the intent of the consumer is and ensuring advertisers are serving the best experience.
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Metrics & Tracking
Interview
Metrics & Tracking
Avinash Kaushik, Digital Marketing Evangelist at Google, describes the three key metrics he believes it's critical for all business to track online. They are task completion rate, economic value and bounce rate.
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The Business of Delivering Smiles
Interview
The Business of Delivering Smiles
Chris Mann from 1-800-Flowers discusses how social marketing allows advertisers to maintain and enhance relationships with their customers. Social provides the opportunity for brands and customers to have a conversation.