Understand Consumer Behavior / videos
It’s an adage as old as the advertising industry itself: know your customer. Digital media gives marketing professionals extraordinary new tools for acquiring detailed information about and reaching consumers. But the proliferation of new media also raises our curiosity. What are consumers’ general media habits like? How do they toggle between online and offline? Is your customer more impulsive or thoughtful?
Here at Think Insights with Google, we're curious about all these human behaviors too. Lucky for you, we've done all the heavy lifting. You can find something about your consumer here, across virtually every media platform and most major industries. So go ahead, get to know your customer.
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Google Think Tech Highlights 2011: One Connected Consumer
Highlights
Google Think Tech Highlights 2011: One Connected Consumer
Consumers are using many screens to engage, communicate and transact and it's increasingly important to reach every unique customer in a multi-screen world. Digital technology and devices have changed the relationship between brands and consumers -- and brands are challenged ...
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GoMo: Helping Businesses Create A Mobile Friendly Website
Demo
GoMo: Helping Businesses Create A Mobile Friendly Website
<p>Millions of people are using mobile devices to get online every day. Does your business have a mobile friendly site? </p> <p>Visit <a href="http://www.howtogomo.com/en/#homepage" target="_blank">GoMo</a>, an initiative by Google, to learn more about why mobile matters, test how your current ...
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Keeping Up with Consumer Demands
Interview
Keeping Up with Consumer Demands
Joseph Cowan, Partner & Senior Search Strategist, Pharma, at MEC Global, explain how with mobile/tablets on the rise, consumer expectations have risen - expect answers and information as they think about it, we need to respond faster, and engage with ...
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Customer Centric Marketing
Interview
Customer Centric Marketing
Julie Collins, Director, Global Digital Marketing at Alcon Labs, discusses how marketing is now becoming customer centric. She describes how her group works cross functionally to disseminate information in real time.
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Doctors On The Forefront Of Technology
Interview
Doctors On The Forefront Of Technology
David Best, President & Co-Founder of TheDoctorsChannel.com, discusses how doctors are on the cutting edge of technology. Unlike the misconception, physicians are often ahead of even watching videos online before consumers!
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Kinecting the Click
Research
Kinecting the Click
Google analyzed game consumption through the lens of search and identified insightful trends for gaming publishers.
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ZMOT: Shaping Yesterday's Purchase Funnel ANA webinar
Webinar
ZMOT: Shaping Yesterday's Purchase Funnel ANA webinar
Google's Jim Lecinski, author of "Winning the Zero Moment of Truth," and John Ross from Shopper Sciences explore the growing trend of digital pre-shopping and the implications for marketers.
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Media Insights about Digital African Americans
Research
Media Insights about Digital African Americans
Google and GlobalHue teamed up with OTX to understand what role search and other digital advertising technologies play in African Americans' purchasing decisions.
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Theatrical Insights
Research
Theatrical Insights
Can consumers' search intentions really reveal the next blockbuster hit?
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The Evolution of the Consumer
Interview
The Evolution of the Consumer
Kyle Keogh, Industry Director of the Technology sector at Google, discusses how the consumer has changed over time because the consumer has more choice. He recommends focusing on your consumer strategy, rather than digital, mobile or social, to get them ...
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Business Growth
Interview
Business Growth
Christian Friedland, CEO & founder of Build.com, talks about the importance of internationalizing your business and how it grows over time.
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Consumer Intent
Interview
Consumer Intent
Scott Linzer, Director of SEM at AKQA, discusses the importance of understanding what the intent of the consumer is and ensuring advertisers are serving the best experience.