In an interview, Patrick O'Neill, Executive Creative Director at TBWA, discusses why people share videos today and the importance of following the storytelling archetypes.
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about the mission of a creative agency today.
Paul Woolington, Founding Partner at Naked Communications, discusses how mobile is phenomenal & transforming advertising today. Mobile is a catalyst while social is a thread combining everything together.
Zach Taylor, Digital Creatologist at Mcgarreybowen, discusses the cutting edge ways to use technology for advertising.
Creative Sandbox events celebrate the intersection of creativity and technology and inspire digital possibilities.
In an interview, Rei Inamoto, Chief Creative Officer at AKQA, talks about how change in society is driven by connections.
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about the importance of social media in advertising strategies today.
Janet Kestin, former Creative Head of Ogilvy Toronto, talks about their success with branded video on YouTube. She specifically cites Dove's 'Evolution' video and the traits of successful videos on YouTube.
In an interview, Patrick O'Neill, Executive Creative Director at TBWA, talks about the change in the creative process over the past few years.
Saneel Radia, BBH Labs at BBH, discusses how he approaches mobile with his clients and recommendations for the future. He also comments on social media execution.
Matt Wurst, Director, Emerging Media at 360i, discusses the convergence of mobile & social and the importance of creating an integrated strategy. He highlights the 3C's of Social Media: Content, Conversation, and Connectivity.
Jennifer D'Angelo, Copywriter at Rosetta, discusses the importance of social marketing campaigns and their impacts on brands.