videos
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Intimacy & Savvy
Interview
Intimacy & Savvy
Mary Garrett, VP of Marketing Communications at IBM, argues that as consumers come to expect personalization and intimacy in their consumer experiences, they will tolerate nothing less in their professional experiences. B2B marketers must keep in mind that every customer ...
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Demand More
Interview
Demand More
Dan Fleetwood, Senior Marketing Manager at SAP, discusses the need to dig deeper into online responses. People want more from online marketing efforts than an impression or a click. They want verified leads. They want to know that there is ...
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Mobile as Mini-Internet
Interview
Mobile as Mini-Internet
Anand Rao, Partner of Diamond Management Technology Consultants, believes improvements in cell phone technology have made mobile a sort of "mini-Internet." Retail is at the forefront, but financial services and insurance companies are creating apps to increase interaction with customers.
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Social & Digital
Case Study
Social & Digital
Seth Sternberg, CEO of Meebo, believes that social mixed with digital produces an awesome interaction between paid and earned media. Hershey's ran a great program where users designed a Hershey's kiss to send to their friends. Hershey's drove awareness of ...
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Paradigms of Listening
Interview
Paradigms of Listening
Todd Watson, eRelationship Manager at IBM, advises marketers to constantly monitor the marketplace. Be selective and try to follow thought leaders and evangelists. Listen closely to your own customers.
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Traditional & Digital
Case Study
Traditional & Digital
Mary Garrett, VP of Marketing Communications at IBM, explains that traditional marketing must be combined with digital. Consumers are more receptive to the digital conversation and are willing to engage. Marketing to marketers is a growing focus for business technology ...
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Marketing Tactics
Interview
Marketing Tactics
Shruti Joshi, Executive Director of Consumer Marketing at Verizon Communications, talks about taking risks with new marketing tactics. It is less about taking risks, and more about trying different ways to reach the consumer and thinking about how to reach ...
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Measurement Standards
Interview
Measurement Standards
Todd Watson, eRelationship Manager at IBM, advocates measuring the effectiveness of new media across the industry. There are research methodologies for measuring online impact, including social graphing. Metrics organizations have an opportunity to develop standards, from search metrics to social ...
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Importance of Media
Case Study
Importance of Media
Shruti Joshi, Executive Director of Consumer Marketing at Verizon Communications, talks about the importance of media in delivering messages. Joshi discusses an upcoming launch, and how Verizon will use media 1) to educate the public in explaining new multi-screen offerings ...
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Habits & B2B
Interview
Habits & B2B
Dan Fleetwood, Senior Marketing Manager at SAP, believes that the evolution of the online environment is different for the B2B space than it is for B2C. As media consumption habits evolve as a result of tablet computing, marketers must understand ...
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Display Campaign Optimizer
Demo
Display Campaign Optimizer
An auto-optimization tool that automatically manages targeting and bidding for campaigns on the Google Display Network.
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Innovation from Outside
Interview
Innovation from Outside
Matt Freeman, CEO of Mediabrands Ventures and Board Member on the Future of Advertising Project with Wharton, thinks that agencies need a better way of embracing innovation from the outside. Agencies can handle scale and global reach, but small, important ...