videos

iPad App Promotion: Neiman Marcus Play Video

iPad App Promotion: Neiman Marcus

2.2012 | Case Study | North America

Neiman Marcus promotes their iPad app with display advertising on the AdMob network.
The Zero Moment of Automotive Truth Video Play Video

The Zero Moment of Automotive Truth Video

1.2012 | Research | North America

The new mental model for how shoppers approach buying a vehicle. Auto makers and resellers learn to understand the importance of the Zero Moment of Truth.