videos
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Winning ZMOT: Measure Success
Highlights
Winning ZMOT: Measure Success
Avinash Kaushik from Google shares key considerations for measuring ZMOT success.
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Online to Store: Online Advertising Drives Offline Sales
Research
Online to Store: Online Advertising Drives Offline Sales
A sample of findings that demonstrate that online promotions for specific products and categories really do lead to in-store sales.
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The Mobile Movement
Research
The Mobile Movement
Watch how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.
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Holiday Consumer Intentions Webinar
Webinar
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Online to Store Animation Video
Research
Online to Store Animation Video
A summary animation of a few online to store case studies conducted by Google and research partners to illustrate the impact online ads have on offline sales.
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Digital Pulse on Holiday Shopping
Research
Digital Pulse on Holiday Shopping
A summary animation of what every marketer needs to know to maximize their holiday sales.
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Moms Know Search
Research
Moms Know Search
A summary animation of Google & BabyCenter's "Four Truths About Moms and Search" research study conducted with OTX.
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Ideal Marketing Structures for Success
Interview
Ideal Marketing Structures for Success
Celia Berk, Chief Talent Officer of Young & Rubicam Brands and Board Member of the Future of Advertising Project with Wharton, encourages marketing organizations to think about programs that allow their people to rotate through several disciplines within marketing in ...
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The 4 Truths About Boomers & Media Webinar
Webinar
The 4 Truths About Boomers & Media Webinar
Google and Nielsen Online pair up to share highlights from the 2010 Boomers study.
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It's Greek to Me
Demo
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Love at First Bite
Demo
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Volvo Cars, N.A. Mobile Display Case Study
Case Study
Volvo Cars, N.A. Mobile Display Case Study
Volvo achieves significant brand lift and interaction from mobile video ads.