videos
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The 24/7 Consumer
Interview
The 24/7 Consumer
Chris Tuleya, VP of eDR at Underscore Marketing, discusses in an interview how consumers are more tech savvy today and they want information anytime/anywhere; therefore, brands need to adapt their strategies based on this.
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Hear & Say
Interview
Hear & Say
In an interview, David Edelman, Partner at McKinsey & Co, discusses the importance and challenge of creating content for young people today and their ability to engage.
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Brands Developing Content for Consumers
Interview
Brands Developing Content for Consumers
In an interview, David Edelman, Partner at McKinsey & Co, talks about how businesses are finally realizing that a big part of what consumers are doing online is looking at content and they need to develop the type of content ...
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Integrating Online & Offline Marketing
Interview
Integrating Online & Offline Marketing
In this interview, Marty Collins, Director of Emerging Media at Microsoft, discusses the importance of integrating online & offline marketing.
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Using the Right Content in the Right Place
Interview
Using the Right Content in the Right Place
In an interview, Marty Collins, Director of Emerging Media at Microsoft, talks about the importance of building content and syndicating it on the correct channel.
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Simultaneous Usage Hypotheses
Interview
Simultaneous Usage Hypotheses
In an interview, Marty Collins, Director of Emerging Media at Microsoft, discusses hypotheses on simultaneous usage.
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Consumers Are Leading the Pack with Mobile
Interview
Consumers Are Leading the Pack with Mobile
In an interview, Karim Temsamani, VP of Global Mobile at Google, discusses how consumers are far ahead of most advertisers when it comes to mobile.
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Incredible Pace of Change with Mobile
Interview
Incredible Pace of Change with Mobile
In an interview, Karim Temsamani, VP of Global Mobile at Google, the growth of mobile phones as well as the growth of the mobile web overall.
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Drive Interest & Intent with Digital
Interview
Drive Interest & Intent with Digital
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, talks about the importance of sparking interest and driving intent with digital for product launches.
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Excitement of Brand Marketing Today
Interview
Excitement of Brand Marketing Today
In an interview, Karen Sauder, Industry Director, Food, Beverage and Restaurants at Google, discusses the excitement of brand marketing today and the digital opportunities to tell a brand story.
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4 Screens - Right Time, Right Place
Interview
4 Screens - Right Time, Right Place
In an interview, Moira Davis, Vice President of Marketing at ESPN, talks about delivering content on four screens and providing the right content to their fans based on their needs state.
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Digital for Brand Marketers
Interview
Digital for Brand Marketers
In an interview, Kevin Kells, Industry Director, Home & Personal Care at Google, discusses how brand marketers can and should use digital for product launch.