videos
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Think Finance 2011 Highlights Reel
Highlights
Think Finance 2011 Highlights Reel
The best of Think Finance 2011 at Google. Theme of the day: "Valuable Connections - Reaching the Right Customer: Segment, Experiment, and Optimize."
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Target the Lifetime Value of Customers
Highlights
Target the Lifetime Value of Customers
Peter Fader: Frances and Pei-Yuan Chia Professor, Professor of Marketing, The Wharton School, University of Pennsylvania, Co-Director - Wharton Customer Analytics Initiative. As more financial services firms get to know their customers better, questions arise about how this will improve ...
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Consumers Interacting with Videos Today
Interview
Consumers Interacting with Videos Today
In an interview, E.B. Moss, VP Strategic Marketing Solutions at Cumulus Media Networks, discusses consumers & their interaction with video today.
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Viewership & Engagement with Video
Interview
Viewership & Engagement with Video
In an interview, Matt Van Dyke, Director of Marketing Communications at Ford, discusses the importance of video in marketing strategies.
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ZMOT for Brands
Interview
ZMOT for Brands
In an interview, Ritu Trivedi, Managing Partner at Mindshare, discusses what is zero moment of truth for brands.
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Innovate on Social
Interview
Innovate on Social
In an interview, Ed Berenhaus, Creative Director at Berenhaus Production, talks about how to innovate on the use of social media.
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Social Media Planning Begins with Listening
Interview
Social Media Planning Begins with Listening
In an interview, Matt Van Dyke, Director of Marketing Communications at Ford Motor Company, discusses the importance of listening to consumers when planning their social media strategies at Ford.
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Importance of Social
Interview
Importance of Social
In an interview, Dr. Ruth Westheimer, Renowned Therapist & Cultural Icon, discusses in an interview the importance of using social technology to reach your audiences.
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Video & Mobile's Intersection
Interview
Video & Mobile's Intersection
In an interview, Matt Regan, Regional Sales Manager at Break Media, discusses the intersection of video and mobile.
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Consumers Are Raising the Bar
Interview
Consumers Are Raising the Bar
In an interview, Ritu Trivedi, Managing Partner at Mindshare, discusses today's demanding consumer and how they interact with brands.
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YouTube & New Technologies
Interview
YouTube & New Technologies
In an interview, Jason Liebman, Co-Founder & CEO of Howcast, discusses the importance of YouTube and new technologies.
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Social in the World Today
Interview
Social in the World Today
In an interview, Edward Boches, Chief Innovation Officer at Mullen, discusses how social allows marketers to find like-minded people across geographies.