A Short Guide to Online to Store
About this Video
That the vast majority of purchases still take place offline, more than nine out of 10, but that four out of 10 people prefer to ROPO – research online, purchase offline. Find out more about the customer journey from online to store (O2S) in this short video guide.
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A Short Guide to Attribution
When a customer buys or converts on your site, most conversion tracking tools credit the most recent link or ad clicked. In reality though, customers research, compare and make purchase decisions via multiple touch points across multiple channels. So marketers ...
The Zero Moment of Truth Research Video
The new consumer decision making moment that's influencing shoppers prior to shelf.
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