Consumers & Advertisers
About this Video
Kevin Werbach of Wharton and Board Member of The Future of Advertising Project, discusses the relationship between consumers and advertisers. He believes we're moving towards advertising that both postively impacts both the consumers and advertisers; however, there is a continued need to grow.
Related Studies
-
DoubleClick U.S. Display Ad Benchmarks 2009 Year in ...
How did the display and rich media advertising business fare in the U.S. in 2009? Insights from ... Preview this Research Study
-
B2B Trends in Mobile and Online Video
Nothing has more access to the C-suite than a mobile phone. Google and Forbes Insights teamed up ... Preview this Research Study
-
The Zero Moment of Truth Macro Study
Consumer decision-making prior to the actual moment of in-store or online purchase -- the so-called "Zero Moment ... Preview this Research Study
Related Articles
-
Google Weighs In: Should You Bid on Your ...
"Try pausing the ads for one or a couple of these terms and see for yourself that ... Read on ChannelAdvisor (External Site)
-
Mobile: It's Not Too Late To Be Early
"Here are five simple steps that businesses should take —today—to build the foundation of their mobile marketing ... Read on Tech Crunch (External Site)
-
Clicking Through the Path to Purchase
"In the time it takes to read this report, some of the best practices in digital shopper ... Read on Shopper Marketing Magazine (External Site)
Related Videos
-
Digital Technology Today
Digital Technology Today
Peter Fader of Wharton believes that today's digital technologies really let us fine tune the marketing process. It allows us to discover the type of message that we can deliver to specific people and it will only continue to get ...
-
Enchantment
Enchantment
Guy Kawasaki discusses how you can enchant your customer by building something that they connect with.
-
The Zero Moment of Truth Research ...
The Zero Moment of Truth Research Video
The new consumer decision making moment that's influencing shoppers prior to shelf.