Consumers Today
About this Video
Keith Rhodes discusses the evolution of the relationship between the consumer and the brand, and how consumers today are more empowered than ever before.
Related Articles
-
Case Study: How Search Ads Helped Pier 1 ...
In markets where stores were operating on a “performing” basis, the retailer experienced a 2 percent sales ... Read on Adweek (External Site)
-
What's hot for the holidays? Google knows
"Take an exclusive look at what products Google says are already burning up the Internet 14 weeks ... Read on CNN.com (External Site)
-
Time for Change with Peter Sachse
Peter Sachse, CMO of Macy’s and CEO of macys.com, explains how the retail giant is developing a ... Read on Think Quarterly (External Site)
-
Route to 2015
Google’s President of Americas Sales keeps a relentless focus on the future of advertising. Here’s what he ... Read on Think Quarterly (External Site)
Related Videos
-
Consumers Engagement with Brands
Consumers Engagement with Brands
Dan Schock from Google discusses how the depth of knowledge and interaction a consumer can have with a brand is deeper than ever before. He recommends that brands use the Internet for a real time focus group to learn more ...
-
Consumers & Brands Today
Consumers & Brands Today
Julie Kruger from Google discusses the changes in advertising from the advertisers pushing things out to masses of people all the way to creating interactive marketing campaigns that truly connect and engage with consumers.
-
People Build Brands on YouTube
People Build Brands on YouTube
Diverse audiences engage and share your brand on YouTube.