Dale Carnegie Extends Reach with Google's Display Campaign Optimizer
About this Video
Over the past 100 years, Dale Carnegie Training grew from one person in New York City to a global company with franchises in 85+ countries. The company needed to find a way to extend the reach of its online campaigns across the globe without a lot of hands-on effort. They tested the Display Campaign Organizer and in a five month period, Dale Carnegie was able to maintain their target CPA and dramatically increase conversions by over 300%.