Define Success
About this Video
Seth Levine, VP and Director at One to One Health, explains that to maximize ROI on digital marketing dollars, a marketer must first describe what success looks like. While a prescription drug purchase cannot be directly linked to a website visit, some other proxy for a sale or other high-value action must be identified. Make sure that everyone is in agreement as to the value of this measurement at the front end in order to avoid uncertainty about performance at the back end.