Display Ad Experiments
About this Video
Do users convert more after being exposed to display ads? We ran 25 DoubleClick for Advertisers (DFA) experiments to find out. Test groups were exposed to display ads in 25 experiments and compared to control groups not exposed. On average, 80% show incremental conversions attributable to display ads. 53% of these due to view through.
Related Studies
-
Impact of YouTube Homepages On Brand Engagement
People spend more and more time watching video content online, but how effective are YouTube ads in ... Preview this Research Study
-
Google Display Network vs. Portal Takeovers for Tech ...
A study by Google and Compete investigated how using the Google Display Network (GDN) compares to a ... Preview this Research Study
-
From Online Display to Quaker In-Store Sales
How successful was Quaker's "Quaker Talk" display campaign? We measured the offline impact with Nielsen and found: ... Preview this Case Study
Related Articles
-
Conversion Optimization Critical to ZMOT
"Thinking of [conversion optimization] frames the mission more broadly too — it’s not just about converting a ... Read on Search Engine Land (External Site)
-
Better together: new insights on display across screens
"For groups that saw the ad across all screens -- TV, PC, smartphone and tablet -- the ... Read on Google Mobile Ads Blog (External Site)
-
Route to 2015
Google’s President of Americas Sales keeps a relentless focus on the future of advertising. Here’s what he ... Read on Think Quarterly (External Site)
Related Videos
-
ShoeDazzle's Success with Google Display
ShoeDazzle's Success with Google Display
To date, the Google Display Network has delivered 45% of ShoeDazzle's conversions with Google.
-
Measurement and Display Ads
Measurement and Display Ads
There is more to this space than a click. Different campaigns objectives need different measurement. At Google, each day, we're making it easier to create, buy, and measure display ads.
-
Airbnb's Success with Google Display
Airbnb's Success with Google Display
The Google Display Network helps Airbnb grow from 1 to 80,000 worldwide rental accommodations.
Related Trends & Insights
-
The Right Customer
As a marketer, what's the best way to balance scale and precision to get your message out? Read More
Related Tools & Infographics
-
Display Benchmark Tools
It's the million dollar question, literally: Is your campaign a success? Use these tools to find some ... Explore