Digital & Social are One
About this Video
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about the importance of social media in advertising strategies today.
" conversations referencing search are thought by consumers to be more credible (+25%) and more likely to ... Read on Media Biz Bloggers (External Site)
"Google claims to directly inform over 146 million brand-based conversations every day, with each conversation resulting in ... Read on Big Mouth Media (External Site)
"The study shows how media and marketing channels provided content before, during, and after consumer conversations by ... Read on Google Inside Adwords Blog (External Site)
Google Creative Sandbox 2011: New York City
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Word of Mouth
There are 2.4 billion conversations about brands every day. What role do search and the Internet play?
Surprises in Marketing Today
In an interview, Olivier Rabenschlag, Group Creative Director at TBWA, talks about how he is surprised with what takes off in advertising, what doesn't and how it evolves.