Digital Test & Learn
-
Share by Link
- Share by Email
-
- Tweet
Categories: Automotive, Social, Build Brand Awareness
Tags: Toyota, digital strategy, digital innovation, word of mouth
About this Video
In an interview, John Lisko, Executive Communication Director at Saatchi & Saatchi, discusses the importance of testing & learning with technology to provide innovation.
Related Studies
-
The Value of Auto Website Visitors Who Don’t ...
What's the value of consumers who visit auto manufacturer sites but don't take action on the site? ... Preview this Research Study
-
Automotive Buy Flow Study 2010
Although demand and purchase intent for cars were down in 2009, the internet played a surprisingly positive ... Preview this Research Study
-
Automotive Shopping Behavior Study 2011
Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools ... Preview this Research Study
Related Articles
-
Search and Social Media: Mom Power Drives Marketing ...
"In fact, moms are using Search more than any other online activity, even more than email, with ... Read on Reprisemedia (External Site)
-
What's The Biggest Online Force to Drive Word ...
" conversations referencing search are thought by consumers to be more credible (+25%) and more likely to ... Read on Media Biz Bloggers (External Site)
-
Think with Google: "Word of Mouth" study
"The study shows how media and marketing channels provided content before, during, and after consumer conversations by ... Read on Google Inside Adwords Blog (External Site)
Related Videos
-
Play Video
Think Auto 2011 Sizzle Reel
Think Auto 2011 Sizzle Reel
Experience the highlights of this year's Think Auto event.
-
Play Video
Engagement with Social
Engagement with Social
In an interview, John Lisko, Executive Communication Director at Saatchi & Saatchi, discusses the importance of engaging customers with social.
-
Play Video
Toyota Swagger Wagon Video's Development
Toyota Swagger Wagon Video's Development
In an interview, Tim Morrison, Vice President Sales & Dealer Development at Toyota Motor Sales USA Inc., discusses how the Toyota Swagger Wagon campaign began via YouTube.
Related Trends & Insights
-
Paul Gunning on Real-Time Marketing
Tribal DDB's CEO extols the virtues of marketing at speed. Read More