Enlightened Brands
About this Video
Kelly O'Keefe, Managing Director of VCU Brandcenter and Board Member of the Future of Advertising Project with Wharton, highlights Apple as a brand with an enlightened approach to marketing. This is because Apple has taken a broad view of what a brand is, fusing their brand into product design, distinctive retail locations, and services like iTunes. O'Keefe also mentions Nike, Sony, Method and Patagonia as other enlightened brands.