General Mills Case Study Video

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Gen Mills connects with Latina female shoppers with Qué Rica Vida.

US Hispanic Retail Consumers

How does the US Hispanic audience utilize the Internet to navigate retail decisions? This OTX study found: ... Preview this Research Study
US Hispanic CPG Consumers

How has the internet influenced the way US Hispanics purchase food and groceries for the home? This ... Preview this Research Study
TrueView Ads: Getting Viewers to Watch, Not Skip

With online video, TV, cable and smart mobile devices, viewers can tailor entertainment to their own needs—video ... Preview this Research Study
Four Truths About US Hispanic Consumers

Inside the digital habits of U.S. Hispanic consumers. This study by Google and OTX found:86% of online ... Preview this Research Study

Mobile Is A Must For Reaching U.S. Hispanics

"But now several recent studies have confirmed that marketers looking to reach Hispanics should consider mobile as ... Read on MediaPost (External Site)
African-Americans More At Ease With Digital Marketing, Google ...

"African-Americans were more likely to own smartphones at a higher rate"" Read on AtlantaPost.com (External Site)
With Google in the Game, Will Hispanic Digital ...

"Google’s commitment to this audience and to share best practices in the US Hispanic digital space" Read on AdAge.com (External Site)
Route to 2015

Google’s President of Americas Sales keeps a relentless focus on the future of advertising. Here’s what he ... Read on Think Quarterly (External Site)