Google Multi-Platform Case Study: Reebok & Carat
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Reebok extended its video creative across all digital screens - PCs, mobile phones and tablets - to promote RealFlex, a lineup of lightweight, high-performance shoes. The result? Over 131% lift in brand response conversions, 27% higher than average video ad interaction rates, and remarketing efforts that yielded clickthrough rates 9x the campaign's average.
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